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Additional Examples of Intergenerational Management Strategies

Case Example 7

Strategy 2-E Zingerman’s , a family of eight businesses in the food industry, developed a fun and entertaining company manual that communicates corporate policy and rules. 59 The manual serves as a staff guide and uses humorous language and entertaining graphics and games to deliver the company’s vision, organizational culture and employee expectations. Because of the manual’s interactive nature, many employees of all ages use it as a resource and tool.

Case Example 8

Strategy 5 dunnhumbyUSA , a customer science company, holds a semiannual event called Innovation Friday. 60, 61 The 27-hour event includes all of the company’s 2,000-plus employees across the world, a generationally and ethnically diverse group.All employees are invited to come up with innovative ideas to improve customer experience, from improving internal processes to investigating new technology. In 2013, an Innovation Friday event had 800 participants who brainstormed 130 innovations, 80 of which were adopted.

Case Example 9

Strategy 10 White County Medical Center in Searcy,Arkansas, created training opportunities for older workers, regardless of their backgrounds, to learn new skills and gain experience in the health care field. Older workers were paired with younger associates who shared their technical knowledge and expertise. In return, older associates shared their professional experiences from many years of employment. Associates of all ages gained more respect for one another.

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Managing an IntergenerationalWorkforce: Strategies for Health Care Transformation